Before we get to Face Book for business, Global commodity distribution, financial and CRM software, bank and big business integration I will focus this business plan simply on phase 1, money generated from business to business bookings in the mid to high end boutique travel industry. When this is achieved the rest will follow.

I have created a detailed spreadsheet that tracks the first 30 months of business and factors profit to 60 Months Investment needed. $3M

Profitable in 13 months. Month 30 $5,000,000 profit

Month 48 $65,000,000 profit Month 60 $150,000,000 profit

This is a low forecast, Expenses are higher than necessary to allow research and expansion in other sectors and profits are lower that I expect for the sake of caution, as will be illustrated soon.

Before I get into specifics I’d like you to consider Amex, merchants pay Amex about 3.5% every time they make a sale. Like Amex, Sienna will have many merchants that pay about 10% each time they provide goods or accommodation to their clients

The basics of what we are doing are finding areas where travel companies have client interest but no website presence and little experience.

Once we have identified a suitable company we offer to expand their website to offer a comprehensive selection of venues and peripherals at discounted rates for them to offer to their clients.

Whist we are targeting tour operators not travel agents and example you may equate to would be to for us to add a South American section to the Virgin Holidays website, under the presumption that some virgin clients would be interested in going to Rio for instance.

Now I’m sure there’s a list of reasons why this would not appeal to Virgin Holidays but to Tour operators that do not have $100,000’s of dollars to spend on the research, development and representation, the concept has seen a 100% approval rate from our polls in the industry.

At a cost of hundreds of thousands of dollars I have developed this concept made the demo, the concept works, now we need to make the real thing, this will take about 5 months, then we will start linking to websites.

With a five months heads up, our team of reps will generate a queue of interested companies. Once linked these companies will make online bookings,  get direct enquiries, or will include there new venues or flights in multi leg holidays, either way each time a booking is made we get paid, a lot... on average 10% of the value of the entire booking.

So how many extra bookings will these companies make each year? How did I reach the figure that is the pillar of the expected $150,000,000 5 year return? A hundred, a thousand maybe, well actually for the sake of caution I have estimated only 3 holiday bookings a year!